In what seems like a desperate attempt to boost sales in a climate that's switching to plant based, Arby's introduced the "Marrot", a meat based vegetable that looks like a carrot. Yeah, you heard that right, a meat based vegetable. What?
This defiant move shows that Arby's is feeling the heat from plant based alternatives at other restaurants. For example, Burger King will soon be offering the Impossible Whopper nationwide and Pizza Hut will offer a vegan pizza in August. Arby's wants to hold on to their backward thinking. As they said in a recent statement, they don't ever intend to work with Impossible Burger.