Fitness icon, Jake Steinfeld Has Declared War On Childhood Obesity

I've written about the dangers of childhood obesity before. It's nice to see that the State of Connecticut wants to do something about this problem. I thought I would post their press release as it is such an important cause. Three schools will be awarded $100,000 for a state of the art gym. What better way to help kids get into shape?

As many of you know, so many kids are making the wrong food choices and not getting enough exercise. We need to do something to encourage exercise. We also need to educate both kids and adults about proper nutrition. Too many parents take their kids to McDonald's instead of cooking at home.

Fitness icon, Jake Steinfeld, Chair of the National Foundation for Governors’ Fitness Councils has declared war on childhood obesity. To help fight this disease, he’s bringing the Foundation’s multi-million dollar physical fitness campaign to Connecticut and has engaged Governor Malloy in his efforts. According to the press release, the campaign encourages and rewards innovation in the field of youth fitness by awarding fitness centers to elementary and middle schools that use new and unique methods to promote student physical activity and wellness. The nomination process is already open at www.natgovfit.org and will run through the end of May. Three schools, selected by the National Foundation, will be deemed National Champion Schools and will each be awarded $100,000 state-of-the-art Live Positively^TM Fitness Centers for their efforts.

The National Foundation for Governors’ Fitness Councils program will eventually make its way into all 50 states. The programt does not rely on taxpayer dollars or state funding, which is good news for cash-strapped states. Each fitness center is financed through partnerships with companies like The Coca-Cola Company. The National Foundation’s goal is to build a nation of the fittest, healthiest kids in the world.

For more information about the National Foundation or to download a nomination form, visit www.natgovfit.org.

About the National Foundation for Governors’ Fitness Councils

The National Foundation seeks to encourage and reward innovation in the field of youth fitness by awarding fitness centers to schools that use new and unique methods to promote student physical activity and wellness. The National Foundation envisions a fitness center in every school in the U.S., helping to build a nation that— through innovation and a “Don’t Quit” attitude—boasts the fittest kids in the world.